Writing      

The Sentinel
The Month of Nissan Yaakov Sinclair The Month of Nissan Yaakov Sinclair

The Sentinel

Society has no truer mirror than its advertising.

What motivates people to put their hands in their pockets and pull out their hard-earned cash must appeal to their innermost desires. And what someone wants, what he truly desires - is who he is.

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The Light of the Night
The Month of Nissan Yaakov Sinclair The Month of Nissan Yaakov Sinclair

The Light of the Night

Imagine a world where, when you turn on the light, darkness shines from the lamp. Imagine a world where, when you close the shutters and nothing can penetrate from the outside, the room would be "pitch white." Imagine a world where darkness is not the absence of light, but light is the absence of darkness.

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Into The Light
The Month of Nissan Yaakov Sinclair The Month of Nissan Yaakov Sinclair

Into The Light

Imagine you're a cartoon artist. The character you're drawing has a question on his mind. You draw his furrowed brow. Small drops of perspiration start to leap from his forehead depicting his mental gymnastics as he wrestles with the question. Suddenly the answer pops into his head. How do you draw this? You draw a lightbulb going on in his head.

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The Month of Nissan
The Month of Nissan Yaakov Sinclair The Month of Nissan Yaakov Sinclair

The Month of Nissan

You might have thought that Rosh Hashana, the first of Tishrei, is the beginning of the Jewish Year, however the Torah calls Nissan the first of the months, "This month shall be for you the beginning of the months..." (Shemot 12:1)

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